When I first started working on consumer base analytics in 2001, I was amused with varieties of analysis and activities you can perform on the customer portfolio. It was my dream job. Diving into mass data, finding out meaningful information, converting them to actions and, as a result, increasing the profit of the company was
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Big Data is one of the hot topics of these years. I’m not planning to explain what is “Big Data”, the photo below explains its current status well enough 🙂 Regardless of what we understand from “Big Data”, the important point is: There is an increasing need for storing bigger data and being able to
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You want your systems work perfectly smooth and provide the best service to your customers. But real life can be a bit different. Systems can fail, electricity cut off can happen, humans can make errors. Although you continuously work hard to prevent any “problem”, it’s important to invest in infrastructure and mechanisms to identify instantly
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Companies involved in database marketing or cross-sell activities often face challenges to keep their sensitive customer data secure. Leakage of customer data is not only a regulatory problem but also danger for brand reputation. It may also cause negative effects especially if data reach to competitors. Sensitive customer data majorly categorized into 2 sections:
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